To make a business successful, you have to make your customers love your physical store. Imagine a candy bar. No one would want to buy it if the packaging looks all plain and boring. Think of your business place as a packaging. And once you get customers to like the packaging, they would be inspired to get in, look around, and make a purchase. Here are some tips to make people love your business place.
1. Make them know who you are
Signage is very important. This requires tremendous planning, though. If possible, have your plans printed out first before having it made. Some businesses go ahead and hang their signage without making a prototype first. This is how fail business signs are discovered. Choose a memorable, monumental sign that will be attractive, friendly to the eyes, and unforgettable.
2. Give them a glimpse of what’s inside
This is especially beneficial in busy locations where people just pass by one store after another. Make your window display interesting and captivating. People should be attracted and at the same time curious to get a closer look. But don’t make it look too busy with too many details. If you must include some text, make it big enough for people on the other side of the road to see. If people need to peer in with hands cupped around their eyes to see what you’ve put there, then you are doing it wrong.
3. Decorate the walls outside
This will have to depend on what type of business you are running. Colorful, mural-like walls on a toy store will not look appropriate on a sophisticated jewelry store. Make the walls fancy. You can paint them using the company logo’s colors, or you can choose a bright and inviting color. You can incorporate some designs or patterns, too.
4. Enhance the entryway
Customers want to be treated extra special. Imagine wanting to buy some cake and as you approach the cake shop, you have to hop a bit to get past some flooring holes and cracks. Definitely a turn-off. Business owners know that enhancing the entryway with tile, brick, or stone will be too much of an expense. So why not try polished concrete floors? The existing concrete can be ground and polished to a high-end shine. Concrete floor polishing can also be done inside the shop.
5. Make your shop warm and comfortable
Once customers get in, have seats available for them, regardless of what business you are running. Some customers come in with other people. It may be their friends, their parents, or their children. Make it a place they would all feel comfortable being at.